NAIROBI, Kenya — LG Electronics and Maisha Magic have concluded the first season of their Make Life Good television series, ending a six-part initiative that saw community organisations across South Africa receive facility upgrades aimed at improving learning, skills development and social services.
The final episode focused on the transformation of the Moses Molelekwa Arts and Music Centre in Johannesburg, where renovated facilities are expected to provide a better environment for young musicians and artists from underserved communities.
Hosted by South African television personality Jessica Nkosi, the reality series featured six African professionals and public figures leading 24-hour makeovers of community organisations working with vulnerable groups.
Participants included mountaineer Saray Khumalo, former footballer William Okpara, entrepreneur Thandi Mavata, data and analytics executive Esther Munyi, filmmaker Adze Ugah and communications executive Perpetual Kendi.
Each episode showcased the renovation of facilities supporting education, youth development, sports and community welfare through infrastructure improvements and equipment upgrades.
Speaking after the conclusion of the series, Donghun Lee, President of LG Electronics East Africa, said the company intends to continue highlighting individuals and organisations making a positive impact within African communities.
“The conclusion of the first season marks the beginning of a broader journey to recognise changemakers whose work continues to transform lives across the continent,” Lee said.
LG Electronics East Africa Head of Marketing Jane Kariuki said the initiative sought to demonstrate how partnerships between the private sector and community organisations can contribute to sustainable social development.
The final episode is scheduled to air on Maisha Magic East on Wednesday, while all six episodes have also been made available through LG’s digital platforms.
Social Investment
The Make Life Good series forms part of LG Electronics’ broader corporate social investment programme, using television storytelling to recognise community organisations and individuals supporting education, youth empowerment and social development across Africa.
The initiative reflects a growing trend among multinational companies to combine corporate social responsibility with media platforms to increase public awareness of grassroots community programmes.
